5/21/2014

The entertainment and media industries are shifting more dollars to digital marketing as they seek to meet new audience habits, according to an eMarketer report. Media and entertainment companies are projected to account for $5.15 billion in digital ad spending this year, a 21.6% increase over 2013, the report showed. "These segments share the common challenge of a difficult transition from physical to digital media. As they make this shift, they are relying on advertising to provide a greater share of monetization than in the days of packaged media," said Paul Verna, the study's lead author.

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