5/20/2014

Automated platforms are allowing marketers to become less reliant on agencies and make more digital ad purchases themselves, according to ad tech firm Casale Media. "[A]s marketers have proven the programmatic concept and become more familiar with the channel and its potential, those equipped to do so are increasingly opting to take programmatic spending in house, bringing it closer to existing stores of rich customer data," the company said in a report.

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