Sales of organic products grew at double the rate of conventional food products in 2012, according to the Organic Trade Association, and the product category's move into mainstream is driving retail prices down. Wal-Mart Stores and Target recently announced expansions to their organic product offerings, and Wal-Mart will introduce an organic, private-label Wild Oats line later this year that will feature prices close to conventional food prices. "[Organic] will grow exponentially in the coming years. Organic is now becoming part of retailers' commitment to wellness," Tom Johnson of PricewaterhouseCoopers said.

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