The growth of the financial planning profession over the past 10 years has made it difficult to practice as a generalist, writes blogger Michael Kitces. Increasingly, planners need to find a niche to stand out and be competitive. Developing a niche would seem to narrow one's business prospects, but in reality it makes you more attractive and valuable to those you target, he writes. In this blog post, Kitces offers advice on how to develop a niche.

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