A majority of marketers expect their digital media ad budgets to be higher than those for traditional channels by 2016, according to a ThinkVine survey of marketing executives. It found that 25% of respondents already spend more on digital -- including online, social, mobile, and display -- and another 31% expect that to be the case within two years. About 14% do not expect to spend more on digital than on traditional ads.

Related Summaries