On the heels of Target's data breach and CEO Gregg Steinhafel stepping down, Gawker published a rant from a "midlevel employee" that trashed the management of the brand. Jeff Jones, Target's chief marketing officer, decided to publicly respond with "The Truth Hurts," a memo published on LinkedIn that acknowledged the company's problems and talked about what the brand needed to do for its image and employees. "I truly had a moment with myself where I just said I can't be mad about this. This is exactly the opportunity we need," he said.

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