Taco Bell is serving up a GIF comic on Tumblr to promote its Spicy Chicken Cool Ranch Doritos Locos Tacos. The picture-drive story works especially well on mobile, with images presented sequentially as viewers scroll down. "We thought Tumblr was a great fit to launch the first ever GIF comic because creative storytelling is endemic to that platform," said Tressie Lieberman, director of digital and social marketing at Taco Bell.

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