The WE tv cable channel has kicked off its Build-a-Binge promotion, letting viewers vote online on which five episodes of "Law & Order" it will show on Tuesday nights. The May 20 binge-a-thon features a "TV moms" theme. "We're always looking for fresh ways to use the power and immediacy of digital and social media to connect with our new and loyal viewers," WE tv's Jen Robertson said.

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