Omnicom Media Group's Annalect has launched an ad verification system that includes viewability reporting, which it hopes will allow for better planning and buying of online ads. Annalect believes the platform will help drive the industry's shift toward a viewability standard. "This is about shifting how we value inventory purchased through ad networks and exchanges, which will then drive an evolution of how we buy and how we measure performance," said Adam Gitlin, Annalect's global managing director of data.

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