The number of soccer events on U.S. television is rising, and ad spending is growing with it, according to Nielsen. TV-ad spending on soccer events reached $378 million in 2013, up 43% since the World Cup in 2010, Nielsen reports. Sales for this year's World Cup, which will be broadcast on Disney's ABC, ESPN and ESPN 2, have been ahead of 2010 levels, and "very little inventory remains," said spokeswoman Amy Phillips.

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