Opera has finalized its purchase of video ad platform AdColony, which will remain as an independent entity. Opera plans to deploy AdColony mobile video technology in its mobile ad business while also offering video for consumer and operator mobile products.
Common understandings of privacy are endangered by new recommendations on facial-recognition technology from the International Biometrics and Identification Association, according to a privacy advocate. The IBIA guidelines suggest that people forfeit anonymity by living in society, but Chris Calabrese of the American Civil Liberties Union says that amounts to claiming a right to identify people anywhere at any time.
As Google's I/O conference kicks off today, its wearable device Android Wear is expected to be a large topic of discussion. The next version of Google's operating system will also be touted at the conference, according to Google's Sundar Pichai. Getting developers to buy into Google initiatives beyond smartphones and tablets is a big goal of the conference, Brian Womack writes.
Application-monetization service Appnext has acquired social-app developer AppHome for $2.5 million. The two had already partnered to give Appnext mobile apps better native advertising integration tools. According to Appnext, its creative uses of native ads "outperform run of network ads by 200%."
Although TV consumption is holding steady, mobile applications are going to continue to eat into PC sales and desktop Web-browsing time, according to Apple CEO Tim Cook. "I see cannibalization as a huge opportunity for us. Our philosophy is to never fear cannibalization -- if we don't do it someone else will," Cook says.