Discounted children's seats, space for strollers and warmers to take the chill of babies' milk: They're some of the upgrades Ryanair is making in order to appeal more to families. "We're fixing things that people don’t like," said Kenny Jacobs, Ryanair's chief marketing officer. "It's going to help our top line because it's going to help more families say 'we'll fly with Ryanair' and it's going to help us from a retention point of view."

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