The creative team behind the "Epic Split" video for Volvo Trucks is expected to add to its honors at this year's Cannes Lions festival, but the real winner is the Volvo Trucks brand, says PR Director Anders Vilhelmsson. "If we talk to our salespeople in our 140 markets all over the world, they tell us very often one of the first things prospective customers bring up in conversation is the viral film," he says.

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