7/14/2014

AARP's "Boomers @50+" campaign celebrates the coming of baby boomers into their 50s and tells brands to target this affluent group that has more tech savvy than prior generations and is more willing to try new products and brands. "This is the most-divorced generation in history. If they can change their husband, they can change their brand," AARP's Myrna Blyth says.

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