7/29/2014

Brands need to approach content marketing with a data-driven mindset that reflects traditional display and programmatic ads, writes Steve Sachs. By taking advantage of programmatic trading data, content marketers can better target audiences in real time and with relevancy. "We have the content, and the data is at our fingertips. The next step now is for content marketers to harness that data in the same way display has," Sachs writes.

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