7/3/2014

Banana Boat is introducing a line of sunscreen for men with ads from JWT, New York, that show a bald man playing golf and another man riding a lawnmower while shirtless. The videos for Banana Boat Triple Defense Sunscreen for Men sport a "Defy the sun" tagline. "We wanted to show real men in everyday, mundane situations for guys, but to make the scenarios sound heroic," said JWT Creative Director Billy Faraut.

Related Summaries