7/15/2014

Automakers are beginning to pitch to professional, empowered women instead of relying on the tired soccer mom trope or using women as "an accessory." Cadillac's new ad for the SRX uses the familiar "Stacy's Mom" pop song but presents a woman as a professional driving the luxury car. The shift is meant to appeal to a demographic "that is clearly rising in purchasing power," said SRX Advertising Manager Sherrie Weitzman.

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