7-Eleven has partnered with Coca-Cola for a World Cup promotion that is the store's largest ever in-store campaign. The promotion is running in 35,000 stores in 12 countries, with each country offering a unique program. U.S. consumers scan QR codes on exclusive cans of Coca-Cola to access content including a World Cup mobile game, mobile wallpapers and a link to the 7-Eleven mobile app.

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