The U.S. specialty food and beverage category has grown 47% since 2008, accounting for more than $88.3 billion in sales last year. The Fancy Food Show showcased some of the upcoming trend in the category, including Blossom Water that is infused with flower and fruit essence and Cheribundi, an antioxidant-packed tart cherry juice. Smaller soda players like GuS and Joia All Natural Soda displayed carbonated soft drinks geared toward the grown-up set.

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