Some 49% of pay-TV customers age 18-to-64 are familiar with TV Everywhere, while 44% said they signed in at least once in the previous six months to screen content, according to research commissioned for CTAM. The study "establishes new benchmarks, and is a rallying call for the industry to collaboratively and aggressively communicate the extraordinary value of TV Everywhere," said CTAM President and CEO John Lansing.

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