A survey by analytics firm FICO revealed 41% of patients preferred phone calls as appointment reminders, while 33% chose e-mails and 12% chose text messages. Researchers also found 40% of respondents preferred using e-mails as reminders to schedule appointments and health checks, compared with only 23% for phone calls and 13% for standard mail. Mobile health applications and social media did not prove to be popular when it comes to such functions, researchers added.

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