7/15/2014
YouTube/WhatsUpMoms

Kohler is realizing the valuable engagement that digital advertising can bring after the commercial "How to Potty Train Your Kid in 5 Seconds" generated 3.3 million views since it launched in mid-June. "What that means for us is that we have a customer that expects really great things from us and we've had to make the extension from traditional marketing and leverage it into digital," said James Sandora of Kohler.

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