Scripps Networks, with the bulk of its content on Food Network, HGTV and Travel Channel being watched on the first day it airs, is touting its so-called "C-Zero" ad window for commercials viewed live or on the same day they are shown. "We are next to sports as one of the only media companies that provide this concentration of live audiences," said Steve Gigliotti, Scripps Networks' president of ad sales and marketing.

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