Growth of gluten-free snacks and baking mixes is pushing gluten-free further into the mainstream, according to Mintel. Sales of gluten-free cereal and snack bars, many containing ancient grains like quinoa, spelt or millet, rose 32% between 2010 and 2012 compared to a growth rate of 16% for non gluten-free products. In North America, new baking mix launches with gluten-free claims rose 14% between 2011 and 2013.

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