A study in the Archives of Disease in Childhood says 32.6% of unhealthy food cues shown in children-oriented television programs were presented in a positive light, while only 19.8% were portrayed in a negative light. Researchers also found that sweets and other unhealthy foods accounted for 47.5% of all food-specific placements, while sugar-laden drinks made up 25% of all placements for beverages.

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