7/7/2014

Millennials are especially turned off by gender-specific marketing, but food companies can find success by employing certain alternate strategies, according to Suley Muratoglu. Embrace men as they now do half of the grocery shopping and avoid stereotypical "girl/boy" images on children's products. Also, look at a broader market for products, such as marketing yogurt as a high-protein source for workouts.

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