8/22/2014

Pfizer's multimillion dollar #FOGO -- fear of getting old -- campaign is a social media public relations push designed not to promote a drug but to help people get over their fear of aging and learn to enjoy it. The topic is uncomfortable, says Sally Susman, executive vice president for corporate affairs at Pfizer. "FOGO -- Everyone seems to have one; it’s a great conversation starter," said Susman, who is overseeing the campaign.

Full Story:
PharmExec.com

Related Summaries