8/1/2014

The three women behind BlueAvocado were inspired to start their socially conscious business after San Francisco barred stores from using plastic bags. The founders surveyed friends, family and acquaintances to learn about the market and eventually found a crowdfunding platform that could help with the launch of a new product line. While seeking investment, the founders learned the importance of doing research, making the most of each opportunity and explaining how funds will be used.

Full Story:
Forbes

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