Coca-Cola's Fanta brand is rolling out a teen-focused campaign centered on a weekly digital comedy series called "Fanta for the Funny" that's made up of Vine videos. The campaign comes from 360i and will be backed with a seven-figure investment. The series will be featured on CollegeHumor.com and other digital channels, while the series' Vine stars will ask for user submissions for future episodes with the hashtag #FantaForTheFunny.

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