Cindy Ortega, SVP for corporate sustainability at MGM Resorts International, used to be the company's corporate-services CFO -- and that's no coincidence, she says. MGM officials recognized that financial savvy was a prerequisite for leading a profitable, enduring sustainability program. "To really get past low-hanging fruit and the easy initiatives and to build a program that is sustainable, it has to be grounded in the business case," Ortega explains.

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