The IAB is urging the National Telecommunications and Information Administration not to enact new regulations to manage Big Data collection or use, saying current law is sufficient and the U.S. government should focus instead on advocating its model of privacy law abroad. "Enacting new legislative mandates related to complex issues such as notice and consumer control, data use limits, de-identification, deletion, or privacy-enhancing technologies would be going in the wrong direction," the organization stated.

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