8/13/2014

Finding the perfect formula for mobile ad delivery to women is challenging, according to a survey by IAB and Meredith's MXM agency of 100 women who shared screen shots of the mobile ads they were seeing. Many respondents said ads get in the way of the quick mobile tasks they want to perform, but the women did have a positive response to ads that had specific relevance to them in real time.

Related Summaries