An increase in the number of frozen treat offerings may be the reason that ice cream sales grew just 9% between 2008 and 2013 to $11.2 billion, and the category saw a 1.1% rise in both dollar and unit sales for the 52 weeks ending May 18, according to Mintel and Information Resources. Nestle's Haagen Dazs saw the largest increase during that period among the segment's top 10 producers, adding 10.4% in dollar sales and 11.5% in unit sales, while some brands including Unilever's Breyers posted declines.

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