8/12/2014

Australia and the U.K. outpaced the U.S. in mobile spending and click share rates for paid search over the past year, although gains of 8% to 11% were posted in all three regions as measured by Kenshoo. The gauge, which includes only Kenshoo clients, also showed the average cost per click in the U.S. was 57 cents for smartphones and 61 cents for tablets. The corresponding figures in the U.K. were €0.44 and €0.46.

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