The top 20 paid-search spenders for desktop allot 63% of their budgets to Google's image-friendly Product Listing Ads and only 37% to text-only search ads, according to an AdGooroo report. Wal-Mart, Best Buy, Staples and eBay all spend at least 70% of their paid-search budgets on PLAs, while No. 1 paid-search spender Amazon dedicates 100% of its budget to the text-only approach.

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