SoundCloud is looking to capitalize on the 175 million monthly users of its music-streaming platform by launching ad products, including a song-promotion ad similar to Promoted Tweets and profile pages for bands or artists. Ads from Comedy Central, Jaguar, Red Bull, Sonos and Squarespace will roll out in the coming weeks against a wide range of songs, podcasts and networks, with content creators getting a cut of the ad spend.

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