B2B online traffic is catching up to B2C when it comes to the overall shift to mobile, so B2B marketers can no longer be stuck without a strategy for reaching audiences on mobile platforms, experts say. Adopting responsive design will help in that regard, but B2B brands must also make adjustments to how they perceive a buyer's journey. "Mobile plays a role in all parts of the funnel, but it's a very different use case in each phase," said Siegel+Gale Chief Experience Officer Thomas Mueller.

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