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Many grocers are looking outside traditional food products to draw more shoppers into their stores, such as Lidl, which is launching a fashion line with supermodel Heidi Klum. Kroger sells rugs and linens alongside its grocery items, ALDI mixes up its non-food offerings like curling irons and shower heads each week and Sprouts Farmers Market entices organic food shoppers with yoga mats and beeswax candles.

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