12/14/2017
Lindasyyoung/Wikimedia Commons

Sobeys will rebrand about 65 of its namesake and Safeway stores in Western Canada and transition them to its FreshCo discount grocery banner starting next year, the company said. The supermarket operator has 91 FreshCo stores in Ontario and it's expanding the concept as the discount arena grows more competitive with concepts from Loblaw, Costco and Walmart.

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