Google has unveiled a suite of new advertising features for retailers, including price benchmarking for Google Shopping advertisers and affiliate location extensions for display and search ads to help users identify nearby product availability. The company is also introducing a local catalog mobile advertising format for Google Display Network.
Walmart plans to open a smaller, high-tech version of Sam's Club as a test store in a 32,000-square-foot location in the Dallas area that formerly held a Neighborhood Market. The store will be convenience-focused and offer Scan and Go technology.
Macy's has partnered with tech retailer b8ta in an effort to expand its Market @ Macy's pop-up shop program. Through the new partnership, b8ta will control back-end services for the program while offering items not usually available from Macy's.
PC manufacturers will be able to easily integrate the Alexa voice assistant in their devices with new designs from Amazon. The four designs come from three Taiwan-based manufacturers and include such features as 4K and touch displays and HD cameras.
Curbside, after securing $25 million in Series B funding, plans to expand its same-day pickup shopping service from 25 locations in a few select cities to the "top dozen metro regions" in the country over the next year.