| Word of Mouth and social media marketing news |  |
| Everybody's Talking About ...
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- Brands, networks are getting a taste for social TV
Social TV is emerging as a major word-of-mouth-marketing tool, says Wharton professor Shawndra Hill, with networks and brands encouraging people to talk in real-time about shows and ad spots on social networks and custom websites. "People like to talk about television. ... And whenever advertisers notice that people are doing something on a large scale they get very interested," Hill explains. Knowledge@Wharton
(12/5)
| WOMM at Work
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- Pizza Hut builds buzz with spoof perfume brand
Pizza Hut's Canadian arm has launched its own perfume, "Eau de Pizza Hut," inspired by the smell that wafts up from a freshly opened pizza delivery box. The perfume, which boasts "top notes of freshly baked, hand-tossed dough," will be given away to the brand's Facebook fans in a bid to get people talking. Jezebel.com
(12/5)
- Puma gets people talking with in-store cow-phones
Puma has struck upon a quirky way to boost its word-of-mouth: putting "hotline"-style red phones in its stores. The phones ring periodically, and if customers answer they'll hear a joke, or a cow mooing. "People talk about the unexpected, the weird, and the plain-old goofy," Sernovitz explains. Andy Sernovitz blog
(12/6)
| Building Blocks of Buzz
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- Harness the power of experiential marketing
Experiential marketing is a great way for brands to reach jaded consumers and to get people talking online and offline, says Kommando founder Mark Evans. "It's the difference between telling people about features of a product or service and letting them experience the benefits for themselves. When done right, it's the most powerful tool out there," he says. CreativeBoom.co.uk (U.K.)
(12/6)
- Building online buzz takes time and effort
Building a network of online influencers takes time, says Pixorial communications chief Melissa Hourigan. You need to stay on top of your supporters' real interests and concerns in order to cultivate online conversations, Hourigan explains. "It's so time-consuming and so easy to offend if you're not reading all their posts and understanding what they care about," she warns. DMNews
(12/6)
- How to make the most of memes
Memes can be a powerful tool for online word-of-mouth marketing, writes Jamie Cartwright. Still, it's important to harness memes in a way that makes sense for your brand identity and your broader social media marketing strategy. "The best way to use memes is to tie them directly to your online social presence," Cartwright explains. Whole Brain Marketing Blog
(12/5)
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