| February 11, 2013 | News for women business owners |
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- What's the right way to recruit more women?
Most users of the online marketplace Etsy are women, but a few years ago, men dominated the company's engineering staff. The business has since added more women to its technical ranks, but in this article, Meghan Casserly questions whether its methods for doing so are the right ones. Forbes
(2/8)     
| Business Trends | | |
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- How to get more women into tech companies
Women tend to be good at communicating and reading people, which can help them as managers, says Selina Tobaccowala, who co-founded Evite and leads the tech team at SurveyMonkey. Speaking about her industry, Tobaccowala says more women would likely work in tech jobs if more young girls were interested in science and math. The Huffington Post/Women 2.0
(2/7)
| Small Business Spotlight | | |
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- Women business owners need to delegate, expert says
Many women business owners get too mired down in their operations to focus on growth, says Nell Merlino, president of Strategy Communication Action. Instead, women should become better at delegating. "Women can feel like they have to do it for themselves or are the best person for every job, which leads to more time being spent working in their business rather than on their business," she said. BusinessNewsDaily.com
(2/10)
| Social Media Buzz | | |
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- How to make your content meaningful
Customers will appreciate content that's easy to understand and helps them find solutions to problems, writes Monika Jansen. They also value content that's supported by data and provides actionable steps, she writes. NetworkSolutions.com
(2/7)
| NAWBO (R) News | | |
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Save the Date: Women's Business Conference 2013
For this year's NAWBO Women's Business Conference, we are headed to the only major city in the U.S. founded by a woman; one of the most diverse cities, with 150 ethnicities who speak 60-plus languages; and home to the largest cruise ship port in the world. Save the date: Oct. 3 to 5 in Miami at the Intercontinental Hotel. Details to come.
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Attend the NAWBO Public Policy Fly In
Join NAWBO as we work on solutions to the issues facing our nation's women business owners at the NAWBO Public Policy Fly In on March 5 in Washington, D.C. The event includes a group meeting as well as individual meetings with members of Congress or their staffs. RSVP.
| Technology | | |
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| Best Practices | | |
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- How to find a valuable networking group
Networking is an important part of doing business, but it can be a waste of time if you don't do it properly, writes Leona Charles, founder of SPC Business Consulting. Look for a networking group that gives you an opportunity to learn, engage in productive discussions and build long-term relationships, she recommends. WomenOnBusiness.com
(2/8)
- 4 ways to expand your business
Expand your business by entering a new geographic area, introducing a new product, solving customers' related problems or searching for new customer groups. One example of the last tactic is the clothing retailer Gap, which started new brands to serve new groups of customers. Inc. online (free registration)
(2/8)
- Where to look when you can't find a loan
Several programs may be able to help your company if you're having a hard time finding funding, Stephanie Faris writes. For example, the Small Business Administration's Microloan Program provides funds for furniture and equipment, while the Minority Business Development Agency offers financing for minority-owned companies. Intuit Small Business Blog
(2/8)
| Lifestyle | | |
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- Why too much technology can be a problem
Technology can allow you to be connected to your business at all times, but that's not necessarily healthy, writes Alice G. Walton. Research suggests that using technology outside of work hours can prevent you from recharging for the next day and can cause sleep problems, among other issues. Forbes
(2/6)
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