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September 3, 2009
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Today's Buzz 
 
  • Tweeters track California fires
    As wildfires threaten their neighborhoods, tweets from California residents provide a personal account unmatched by the news media, David Graham notes. A timeline composed of tweets charts the progress of the blaze, along with residents' reactions. Newsweek (9/1) LinkedInFacebookTwitterEmail this Story
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Ideas in Action 
  • Social game aims to help local restaurants
    Foursquare, a social-media tool that is part game and part promotion, lets users rate local restaurant menus, earn "badges" from those venues, and become "mayors" of the places they frequent. Businesses can then give these players free drinks and perks at their establishments in hopes of attracting more business. CNN (9/3) LinkedInFacebookTwitterEmail this Story
 
The Takeaway 
  • 3 social-media tips for restaurateurs
    Social media can play an important role in generating buzz about a restaurant, Andy Sernovitz writes. Expressing gratitude for kind tweets, offering deals to Facebook fans and making video content to share with others are three ways to do just that. "Once you've found the topics that are consistently generating some fantastic word of mouth, you've got an opportunity to head online to take it to the next level," he noted. SmartBrief/SmartBlog on Social Media (9/3) LinkedInFacebookTwitterEmail this Story
  • Length won't derail a riveting blog post
    Conventional wisdom suggests that the shorter your blog post, the better. But the length of a post doesn't correlate to how successful it will be, Jonathan Morrow writes. What does matter is how interesting your post is. "What's important is that you do your idea justice in as few words as possible," he wrote. Copyblogger (9/2) LinkedInFacebookTwitterEmail this Story
  • Treat social media like gymnastics
    Think of gymnastics as you contemplate your social-media strategy, Valeria Maltoni writes. Start by building a great team of resources and finding a coach to organize them. Expect your progress to fluctuate, she adds, noting that setbacks are par for the course. "Embracing a vision starts with clarity, it continues with coaching and support, and it comes to life with practical application," she wrote. Conversation Agent (9/3) LinkedInFacebookTwitterEmail this Story
  • More women use social networks, but brands aren't benefiting
    Brands are not gaining ground from the increased interactions women are having with Facebook, MySpace and Twitter, according to a study from Q Interactive and ad:tech Chicago. The study found 52% of the women using social networks have become a fan of at least one brand, but 75% say social networks do not influence what they buy. MediaPost Communications (9/3) LinkedInFacebookTwitterEmail this Story
Featured Content 
 

Trackback 
  • The big re-tweet
    Like sharing great articles, ideas and resources on Twitter? Share them with us, and we'll publish the most useful submissions for the world to see. Simply add the #sbosm hashtag to the end of your tweet and we'll consider your finds for this newsletter.

    @paulbarron Fast Casual innovators on Social media could see huge impact this next year http://ow.ly/nM1r LinkedInFacebookTwitterEmail this Story

SmartQuote 
The social Web is about a different kind of water cooler space -- that of every person, at every level."
--Valeria Maltoni, writing in Conversation Agent
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 Andy Sernovitz, Editor at Large
Andy Sernovitz is author of "Word of Mouth Marketing" and the word of mouth marketing blog/newsletter "Damn, I Wish I'd Thought of That." Andy is CEO of GasPedal, a company that teaches word of mouth and hosts the Word of Mouth Marketing Supergenius conference.
 

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