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Today's Buzz | |
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- Tweeters track California fires
As wildfires threaten their neighborhoods, tweets from California residents provide a personal account unmatched by the news media, David Graham notes. A timeline composed of tweets charts the progress of the blaze, along with residents' reactions. Newsweek
(9/1)
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- Social game aims to help local restaurants
Foursquare, a social-media tool that is part game and part promotion, lets users rate local restaurant menus, earn "badges" from those venues, and become "mayors" of the places they frequent. Businesses can then give these players free drinks and perks at their establishments in hopes of attracting more business. CNN
(9/3)
- 3 social-media tips for restaurateurs
Social media can play an important role in generating buzz about a restaurant, Andy Sernovitz writes. Expressing gratitude for kind tweets, offering deals to Facebook fans and making video content to share with others are three ways to do just that. "Once you've found the topics that are consistently generating some fantastic word of mouth, you've got an opportunity to head online to take it to the next level," he noted. SmartBrief/SmartBlog on Social Media
(9/3)
- Length won't derail a riveting blog post
Conventional wisdom suggests that the shorter your blog post, the better. But the length of a post doesn't correlate to how successful it will be, Jonathan Morrow writes. What does matter is how interesting your post is. "What's important is that you do your idea justice in as few words as possible," he wrote. Copyblogger
(9/2)
- Treat social media like gymnastics
Think of gymnastics as you contemplate your social-media strategy, Valeria Maltoni writes. Start by building a great team of resources and finding a coach to organize them. Expect your progress to fluctuate, she adds, noting that setbacks are par for the course. "Embracing a vision starts with clarity, it continues with coaching and support, and it comes to life with practical application," she wrote. Conversation Agent
(9/3)
- More women use social networks, but brands aren't benefiting
Brands are not gaining ground from the increased interactions women are having with Facebook, MySpace and Twitter, according to a study from Q Interactive and ad:tech Chicago. The study found 52% of the women using social networks have become a fan of at least one brand, but 75% say social networks do not influence what they buy. MediaPost Communications
(9/3)
| The social Web is about a different kind of water cooler space -- that of every person, at every level."
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Recent SmartBrief on Social Media Issues:
- Wednesday, September 02, 2009
- Tuesday, September 01, 2009
- Monday, August 31, 2009
- Friday, August 28, 2009
- Thursday, August 27, 2009
| | | Lead Editor: Mary Ellen Slayter
Editor at Large: Andy Sernovitz
Contributing Editor: Ambreen Ali
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