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| Changing the Paradigm |  |
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- The "triple bottom line" doesn't add up
Companies shouldn't worry about their "triple bottom line" -- profits, people and the planet -- since, ultimately, it's simply by pursuing profits that companies help their community, argues Ann Bernstein. Nebulous goals such as helping humanity and the environment sound worthy but don't add up to much, Bernstein says, so companies should stick to what they do best: making money and spreading prosperity through society as a whole. The Economist
(10/21)      
- 3 ways to brand a city as a green-innovation hub
Cities are going green, but remarkably few have managed to incorporate their environmental efforts into their municipal brand, writes Marc Stoiber. To foster a reputation for green innovation, city officials need to take things slowly: far better to create a brand gradually than to roll out endless promotional campaigns that risk not being taken seriously. "When it comes to environmental issues, discretion beats overpromise," Stoiber notes. GreenBiz.com
(10/25)
|  | Delivering integrated food & beverage solutions
With Tetra Pak, you get more than a production line. You get expert advice on every choice along the way— from strategic decision-making & operational efficiency to your sustainability transformation and new product development. Learn more about the many ways to work with Tetra Pak. |
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- Data can help show value of energy-efficient retrofits
Green construction ought to command a healthy premium over regular buildings, writes Eric Bloom, since energy-efficient features save property owners money in the long term. For now, though, many buyers remain skeptical -- so it's important that construction companies and engineers team up to collect solid post-retrofit data to prove the value of the project. "Looking at before-and-after stories for retrofits allows for a concrete examination of the savings afforded by retrofits. The results will not only facilitate financing for future retrofits but also efficient green buildings in general," Bloom writes. GreenBuildingPro.com (Santa Barbara, Calif.)
(10/25)
- Navajos seek solar, wind power as a way to return to traditional values
The Navajo Nation has long been powered by coal, but some of the tribe's leaders are calling for a switch to solar or wind generation as part of a broader return to traditional values and environmental responsibility. Navajo spiritual leaders see mining as inherently wrong, and consider it a betrayal of the group's duty to care for the land. "We need to look at the bigger picture of sustainable development. ... At some point we have to wean ourselves," says Earl Tulley, an environmentalist running for vice president of the Navajo Nation. The New York Times (tiered subscription model)
(10/25)
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- Space tourists could wreck the planet
Exhaust fumes from commercial spaceships could have a dire impact on the Earth's upper atmosphere, potentially accelerating global warming, according to a study. If 1,000 tourist flights into space were made each year, the northern stratosphere could gain a persistent layer of black-carbon grime, according to a global climate model. This could warm some regions of the planet and boost ozone levels at the poles by about 10%. "We really don't know exactly what is going on here," notes one researcher. "Here is something we should probably learn more about." The Hill/E2 Wire blog
(10/25)
 | It's a new day for the Navajo people. We can't be trashing the land anymore."
--Lori Goodman, an official with Diné Citizens Against Ruining Our Environment, as quoted by The New York Times
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