 | News for the wholesale distribution industry | June 28, 2007 |
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| Best Practices |  |  |
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- Build trust in your brand
Use the truth as a marketing tool for your product and consumers will pay attention to your brand and trust your business. Pick the right aspect on which to focus by taking an outside view to your product and analyzing all situations. MarketingProfs (free registration)
(6/19)
- Don't forgo low-cost print ads
The Internet has become a popular and cost-effective marketing tool for small and large businesses, but these firms can extend their reach by taking an integrated marketing approach. "Using both online and offline marketing together can help you maximize a small marketing budget and result in an even better return on investment," said a newsletter article from Advanced Media Productions. SmartBIZ
(6/19)
| Management | | |
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- Take charge of sales team
A good team is a sales manager's best asset. Managers should monitor and analyze each step of the sales process and interpret what needs to be changed in order to get team members to perform at their highest level. Manage Smarter
(6/26)
| Customer Relations | | |
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- Win over an unhappy customer
Focus on acknowledging a displeased customer's concerns and let the customer know you want the error to be solved, but never blame anyone in the company for the mistake. CRM Daily
(6/21)
| Training and Presentation | | |
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- Presentation format for success
Maintain your partnership with current clients by using the Business Relationship Presentation model, which offers existing customers a look into the status of your working relationship. Use this model to provide updates on your company and that of your customer; discuss relevant vendor information; and review your vision for future work or projects together. Selling Power (free registration)
(6/20)
| Closing the Deal | | |
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Find your competitive edge
"Why should customers do business with you and not your competitors?" asks business author Kim T. Gordon in Entrepreneur. "If you can't answer that question quickly and easily, you may be losing customers and market share."
| NAW Insider | | |
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NAW and The Hartford
NAW has partnered with The Hartford to offer insurance expertise and comprehensive coverage tailored to the specific needs of wholesaler-distributors. The Hartford also offers expedited claims handling services and a countrywide network of loss control and risk management experts to help wholesaler-distributors protect their businesses and minimize loss costs. More information available here.
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Brand-new 5 Fundamentals for the Wholesale Distribution Sales Manager
This book from the NAW Institute for Distribution Excellence offers a practical but powerful approach for taking your sales force to the next level. It includes essential theories, key concepts and real-world stories taken from the front lines of wholesale distribution. Use this book as a foundation to help you become an effective, high-performing sales manager. Order your copies today!
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| | Recent NAW SmartBrief Issues:
- Wednesday, June 27, 2007
- Monday, June 25, 2007
- Friday, June 22, 2007
- Wednesday, June 20, 2007
- Monday, June 18, 2007
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