 | News for the wholesale distribution industry | May 3, 2007 |
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| Best Practices |  |  |
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- Shorten your sales cycle
Shorten the sales cycle by making sure you are pitching to the decision-makers, being a first-hand source of information, getting to understand your customers and reminding yourself to close, close, close. Entrepreneur
(5/2007)
- Clarity a must in business pitches
Keeping your pitch short and sweet is vital, no matter who you are selling to. "A good pitch is a short pitch," says the CEO of a company that matches entrepreneurs with investors. "After the first few sentences, it's all downhill, and downhill fast, if the investor gets the sense you're not getting to the point or you have no point." Forbes
(4/12)
| Management |  |  |
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- Tips for strategic leadership
Being prepared and having a plan are great leadership qualities, but being able to handle unpredictable situations is the sign of a true leader. Adaptability, agility and the ability to assess your current situation are the keystones to strategic thinking and leadership. Inc.com
(4/1)
| Customer Relations |  |  |
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- Customer service goes beyond free coffee
Every company should put some focus on customer experience and customer loyalty. Clients want to feel important and can sense when they are valued. Waiting-room perks like complimentary coffee are nice, but top-notch service and company culture are equally important in ensuring an outstanding customer experience. CEO Strategist
(4/30)
| Training and Presentation |  |  |
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- Get the most out of internal SMEs
Internal subject matter experts traditionally help companies develop and deliver training. However, if you're not getting the assistance and results you'd like from SMEs, try setting firm expectations, holding them accountable for their training tasks and rewarding a job well done. Manage Smarter
(4/3)
| Closing the Deal |  |  |
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The benefits of business blogs
"Blogs are emerging as powerful marketing tools, particularly for small businesses," says Smart Answers columnist Karen E. Klein in BusinessWeek. "They are relatively inexpensive to start and maintain, and yet can be very effective at bringing potential customers to your Web site and keeping current customers in contact with your company."
| NAW Insider |  |  |
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NAW and The Hartford
NAW has partnered with The Hartford to offer insurance expertise and comprehensive coverage tailored to the specific needs of wholesaler-distributors. The Hartford also offers expedited claims handling services and a countrywide network of loss control and risk management experts to help wholesaler-distributors protect their businesses and minimize loss costs. More information available here.
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Order best-selling Facing the Forces of Change report
Facing the Forces of Change®: Lead the Way in the Supply Chain by the NAW Institute for Distribution Excellence is a best seller! This all-new study provides practical insights into key trends impacting the wholesale distribution supply chain and is packed with specific action ideas and planning tools that executives can use today to lead the way in their supply chains.
| Weekly Poll |  |  |
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How many new employees have you hired so far this year?
After voting once, check out the real-time poll results on NAW's All Access page as often as you'd like.
 | None. |
 | One to three. |
 | four to six. |
 | more than six. |
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