 | News for the wholesale distribution industry | March 22, 2007 |
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| Best Practices |  |  |
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- Don't get in over your head when ramping up your business
It's best to start small once you've developed a product you are confident consumers will love. Offering your product on a small-scale first is a good way to ensure there is sufficient demand and that you can produce enough to meet that demand. The worst situation for your company would be promising too much in the beginning and failing to deliver. Newsday (Long Island, N.Y.)
(3/19)
- Selling in the growing Hispanic market
The Hispanic market is booming in the U.S., and companies that ignore it might miss out. But marketing to this group can be tricky: You don't want to offend Hispanics or alienate other potential customer groups. Educate yourself on cultural nuances, be honest and sincere, and follow up on results in order to effectively target this growing market. Entrepreneur
(3/2007)
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| Customer Relations | | |
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- More CRM products on the way
Customer relationship management products are becoming more user-friendly and efficient, as online CRM host Salesforce.com and software makers such as Microsoft introduce more options, add-ons and updates. CRM Daily
(3/19)
| Training and Presentation | | |
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- Path to skillful, worthwhile coaching
Coaching is a very useful tool when implemented properly. Defining the coaching relationship, taking time to observe before offering feedback and creating a comfortable sharing environment are positive coaching practices that will improve capabilities and re-energize team leaders. Manage Smarter
(3/16)
| Closing the Deal | | |
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The basics of pricing
"[Pricing] is the most direct way of communicating value to customers and has the most direct impact on bottom-line performance," says Joy V. Joseph, a director at Information Resources, on MarketingProfs.com. "At the same time, price as a marketing instrument is difficult to leverage effectively because it involves integrating decision-making vertically and horizontally within the organization."
| NAW Insider | | |
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NEW Facing the Forces of Change report available now!
Facing the Forces of Change®: Lead the Way in the Supply Chain by the NAW Institute for Distribution Excellence is now available. This all-new study provides practical insights into key trends impacting the wholesale distribution supply chain and is packed with specific action ideas and planning tools that executives can use today to lead the way in their supply chains.
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