 | News for the wholesale distribution industry | August 9, 2007 |
 |
|
| Best Practices |  |  |
|
- Compelling sales messages include details, minimize risk
An effective sales Web page must include a strong sales message and minimize any perception of risk, writes Web optimization expert Nick Usborne. He adds that compelling sales copy may include a detailed description of the product as well as a money-back guarantee. However, it should not include unsupported claims and superlatives. MarketingProfs (free registration)
(7/31)
- "Small talk" skills help build relationships, sales
Many people don't realize the importance of small talk, writes W. Paul Barton. He notes that everyday conversations can make or break relationships in the business world. A Stanford University School of Business study tracked MBA students 10 years after graduation and found that the most successful people were those who could make conversation with anyone. DaveKahle.com
(7/17)
| Management | | |
|
- Keep employees motivated
Daily interactions play an important role in developing and keeping motivated employees, writes motivational guru Bob Nelson. He notes that managers should provide interesting work, information, involvement, independence and increased visibility and opportunity. "Beneath all of these techniques is a basic premise of trust and respect and having the best interests of your employees at heart," Nelson writes. American City Business Journals
(7/30)
| Customer Relations | | |
|
- Taking precautions will help CRM systems support changes
A CRM system will not make problems disappear, writes Shelley Hall, a performance consultant. She suggests building process maps to evaluate CRM vendors and asking them to demonstrate how their systems will support your business processes. "Your CRM system must be as simple or as complex as your customers themselves. This is in fact a unique opportunity to involve key customers," she adds. Manage Smarter
(7/27)
| Training and Presentation | | |
|
- Measure effects of training methods
Companies should develop tools to measure the effectiveness of their training programs. These tools should provide ways to measure, evaluate and improve training and technical infrastructure systems. "Unless a training program exists simply for the sake of training, results should be measured and measurements should include business performance data, not just training data," says Dorn Williams, a senior project manager at Latitude Consulting Group. Manage Smarter
(7/30)
| Closing the Deal | | |
|
-
Know whom you're up against
"It's vital to identify who your competitors are, in order to effectively compete against them," president and co-founder of MoreVisibility, Andrew Wetzler, says in SmartBiz.com.
| NAW Insider | | |
|
-
Cost effective Virtual Terminal through Solveras
NAW teams with Solveras to provide wholesaler-distributors with the latest processing technology. Virtual Terminal allows processing from any computer with Internet access. It provides businesses lower cost card-not-present transactions. Mail, telephone orders can be processed through secure Web-based application that's easy to use. Get a FREE savings analysis to see the program savings. For information, visit http://www.solveras.com/naw.html or call (800) 613-0148.
-
NAW's Large Company CEO/COO Networking Roundtable
NAW's Large Company CEO/COO Networking Roundtable, Chicago, Sept. 19 to 20, joins CEOs and COOs from wholesale distribution companies with sales $100 million and above to network and learn. Agenda topics are based on responses from the Executives community and address specific needs of the group, including Going Green, Driving Sales Beyond, Crisis Management, Today's Economy, and Ethics. Get more details and register here.
| Weekly Poll | | |
|
-
Does your company offer executive education?
After voting once, check out the real-time poll results on NAW's All Access page as often as you'd like.
 | Yes, it does. |
| No, it does not. |
| It does not now but might in the future. |
| |
| Advertise |
|
Sales Account Director:
Mark Lasser 303-284-9864
|
|
|
| |
|
Read more at SmartBrief.com |
|
A powerful Web site for SmartBrief readers including:
|
|
|
|
| |
| |
| | Recent NAW SmartBrief Issues:
- Wednesday, August 08, 2007
- Monday, August 06, 2007
- Friday, August 03, 2007
- Wednesday, August 01, 2007
- Monday, July 30, 2007
| | | Lead Editor: Ashley McMaster
Mailing Address:
SmartBrief, Inc.®, 1100 H ST NW, Suite 1000, Washington, DC 20005 | |
| |
|
| © 1999-2009 SmartBrief, Inc.® Legal Information |
|
