 | News for the wholesale distribution industry | September 27, 2007 |
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| Best Practices |  |  |
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- Social networking has big potential as ad market
As more businesses hop onto the social-networking bandwagon, the arena appears poised to become the next big Internet ad market, this article says. The market could be particularly beneficial for small businesses, which are able to target niche audiences and gain strong word-of-mouth exposure for little cost. SmartBIZ
(9/25)
- Key questions can help in choosing the right ad agency
Companies looking for an ad agency should be prepared to ask some key questions to find the best match. A list of suggestions includes asking candidates to describe your brand (to show whether they've done their homework); asking how many clients the agency has; finding out how well they know your industry; and asking to meet the company's copywriters and art directors. Inc.com
(9/1)
| Management | | |
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- Headhunters can help -- but candidate shouldn't have to pay
Executive recruiters, also known as headhunters, can be essential for managers who are looking for just the right person for a particular position, but some rules apply in finding the right headhunter. For one thing, candidates should never have to pay for such services -- their own experience should speak for itself. BusinessWeek
(9/13)
| Customer Relations | | |
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- Using right tactics with Web 2.0 builds loyal customers
Deborah Cole Micek's new book, "Secrets of Online Persuasion," is a guidebook on how to get customers and make money from new media marketing. In a column at WomenEntrepreneur.com, she explains the three ways Web 2.0 turns an occasional visitor on a business Web site into a "raving fan." Entrepreneur
(9/2007)
| Training and Presentation | | |
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- Preparation key to getting most out of trade show
Representing your company at a trade show can be a daunting experience, but it can also be rewarding if you take steps to get ready in advance. Tips include knowing beforehand who your best targets are; making a prospect list; creating personal invitations to your booth; and taking note of possible prospects. Manage Smarter
(9/24)
| Closing the Deal | | |
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New customer-satisfaction metrics, tools
"The ability to quickly and easily convert unstructured textual information such as survey verbatims into rich, useful business intelligence enables a company to gain an unprecedented understanding of customer satisfaction," says Tony Lopresti, VP of marketing for Clarabridge, in MarketingProfs.com. "In this way, text analytics is separating leaders from their competition across industries as diverse as retail, financial/insurance, high technology, and hospitality."
| NAW Insider | | |
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Learn, apply the essentials of profitable inside sales
This NAW Institute book provides a real-world, in-depth understanding of the expanded role of inside sales. Inside sales personnel are responsible for generating sales and making sure those sales are profitable. This book shows inside sales reps how they contribute to your company's health and well being. Make it as an essential component in your company's training program. Order today!
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Transform your sales force for the 21st century
Distribution companies, by their nature, should be sales-oriented companies. However, many distributors don't do sales very well. That's the premise behind Transforming Your Sales Force for the 21st Century, Second Edition. Written by Dave Kahle for distribution sales managers and executives, this new second edition provides a blueprint to transform sales forces into highly directable, effective and focused performers.
| Weekly Poll | | |
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Would you work out of a closet to save your small business money?
After voting once, check out the real-time poll results on NAW's All Access page as often as you'd like.
 | I currently work out of a closet or similar space. |
| I would consider it. |
| I do not think so. |
| I do not own a small business. |
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Sales Account Director:
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| | Recent NAW SmartBrief Issues:
- Wednesday, September 26, 2007
- Monday, September 24, 2007
- Friday, September 21, 2007
- Wednesday, September 19, 2007
- Monday, September 17, 2007
| | | Lead Editor: Ashley McMaster
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