| July 1, 2009 | News for the wholesale distribution industry |
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| | Hard Real-Time in a Standards-Based Platform for Manufacturing
Exceed expectations for reliability, performance, and hard real-time while reducing production costs and time-to-solution by standardizing on one technology platform, from sensors to servers. Windows Embedded brings the ease and familiarity of Windows to the development and use of industrial devices and systems. Order free evaluation software. | |
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- Examining Kellogg's counterintuitive strategy
 Instead of exercising caution in a down economy, follow the path of Kellogg and market market market. During the Great Depression, the brand doubled its ad budget and increased its marketing efforts, causing it to stick out and dominate the industry. As this blog entry points out, "Recessions make the strong stronger, and the weak weaker." MarketingProfs (free registration)
(6/26)     
- Natural selection in the corporate jungle
Charles Darwin offers plenty of lessons on adaptation that can be valuable in the business world. Ronald Heifetz, Alexander Grashow and Marty Linsky explain how natural selection operates in the business world and provide survival strategies. Forbes
(6/25)
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- Famous fugitives found Wisconsin ideal for refuge
The upcoming movie "Public Enemies" has stirred interest in the all things gangster, and Wisconsin has long been considered a favored haunt of men on the lam in the 1920s and '30s. John Dillinger, the subject of the film, Al Capone and Baby Face Nelson all enjoyed respite in Wisconsin's north woods at one time or another. NYTimes.com
(6/26)
- High-end hotels offer deep discounts
The economic downturn slashed consumers vacation savings, and the lack of travelers hit hotels hard. Now, the need for customers is prompting many upscale hotels to increase vacationing incentives by providing discounted rates and creating a better all-around customer experience. Los Angeles Times
(6/25)
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Order Brent Grover's new book "Strategic Pricing for Distributors"
For many distributors, gaining control over pricing is their last "unplowed field." Strategic Pricing for Distributors: Tools and Rules for Building Higher Margins is a combination of business novel and guidebook with real-world lessons for distribution managers. It takes you through a plan using market-driven pricing guidelines and tools for reaching and sustaining strategic pricing improvement -- and ultimately, increased profitability.
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Sales executives: Give a copy to every front-line salesperson
Distributor salespeople need a consistent sales model that provides them with the structure to effectively use their talents and skills for increased profitability -- especially today. Objective-Based Selling in Wholesale Distribution provides exactly that sales model. It is specifically geared to distributor salespeople in all lines of trade. It will teach your salespeople how to sell more at higher gross margins.
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| Weekly Poll | | |
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Do you use social media sites?
After voting once, check out the real-time poll results on NAW's All Access page as often as you'd like.
 | Yes, and I have for quite awhile now. |
| Yes, but I'm just starting out. |
| No, but I want to start. |
| No, and I don't want to. |
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 | Laughter is an instant vacation."
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| | Recent NAW SmartBrief Issues:
- Tuesday, June 30, 2009
- Monday, June 29, 2009
- Friday, June 26, 2009
- Thursday, June 25, 2009
- Wednesday, June 24, 2009
| | | Lead Editor: Brooke Howell
Contributing Editor: Nancy Melville | Nina Davidson
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